Blog Posts: July 2011

July 5th, 2011

Don’t Gimme That Filet-O-Fish!

A few of us here blinked our eyes a few times when we saw the headline, “McDonald’s Filet-O-Fish to carry MSC eco-label.” Did McDonald’s just earn itself an eco-label in Europe? Maybe it was the reputation of the fast food giant that fueled our doubt. But another reason behind our skepticism is the questionable claims behind the Marine Stewardship Council (MSC) label.

McDonald’s Filet-O-Fish is made with New Zealand hoki — a fish that many believe should not have been certified by MSC. This particular fishery, in fact, has previously violated that country’s Fisheries Act. Because of the hoki’s troubled history, its certification by MSC has been controversial. MSC’s decision to certify the fishery that supplies McDonald’s’ with their hoki is a prime example of how eco-labels are not always what they seem. Read the full article…


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